Cinnamon Hotels & Resorts sets the stage for Miss. Universe China finalists
Monday, 28 July 2014 - 15:35
Cinnamon Hotels & Resorts are preparing to host the 23 pageant finalists of the Miss. Universe China pageant on a tour of Sri Lanka, flown courtesy of SriLankan airlines. The tour will be a part of the pageant’s official agenda, following regional selections that will culminate in the Grand Finale of the Miss Universe China crowning pageant, scheduled to be held on the 13th of September in Shanghai. The contingent will be visiting Sri Lanka from the 26th of August to the 1st of September 2014.
The sheer scale and the significant growth of Chinese tourist arrivals to Sri Lanka within the last two years has made China the second largest source market for the country. this insight that made Cinnamon Hotels & Resorts and SriLankan airlines conceptualize a signature event of this nature in order to enhance presence for both the country and brands in this market effectively.
Accompanying the contingent will be Yue-Sai Khan, the Chinese American Emmy-winning television host and producer who has a mammoth following in China. The Miss. Universe China is organized by Yue-Sai Khan Productions, and is one of the most glamorous events in China gathering business leaders, celebrities, international VIPs and media.
“The Sri Lanka tour is the first overseas trip Miss Universe China has embarked on with all of the final contestants. We look at it not only as a holiday away but a great experience for the girls to get a glimpse of what Miss China's role entails as a cultural ambassador who represents their own country as well as in learning and embracing all new cultures. We are thankful to Cinnamon Hotels & Resorts and SriLankan airlines for their pioneering initiative in hosting this pre-pageant tour in Sri Lanka.” stated Yue.
During their stay in Sri Lanka, the contingent will experience some of the best properties of Cinnamon Hotels & Resorts, including stays at the tastefully-appointed Cinnamon Lodge Habarana and Cinnamon Bey Beruwala. They will avail the opportunity to experience the mix of rich cultural diversity and wildlife at the epicenter of the cultural triangle and wildlife parks, before indulging in pure bliss on the golden beaches of the southern coast. The highlight of the tour will be the gala fashion event which will be held at Cinnamon Bey on the 30th of August where the contestants will take to the catwalk to portray Sri Lankan high street designs.