Hamas and Israel step up cyber battle for hearts and minds

Hamas and Israel step up cyber battle for hearts and minds

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The latest surge in fighting between Israel and militants in the Gaza Strip has seen both sides revive the intense social media battle that was seen during the last Israeli offensive on the coastal territory, "Operation Pillar of Defence", in November 2012.

Sites such as Twitter, YouTube and Facebook have been inundated with posts seeking to win the hearts and minds of people in the Middle East and elsewhere in the world.

The Israeli military and the military wing of Hamas, the Islamist movement that dominates Gaza, have employed increasingly sophisticated methods and techniques to try to build their respective support bases.