Classic Travel claims the Gold Award in the B2B category at SLIM Brand Excellence 2018


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Illustrating its brand power as a leading travel solutions provider, Classic Travel won the Gold award in the B2B category at the prestigious SLIM Brand Excellence awards 2018 held at the Shangri – La Colombo. This was the first time a travel solutions provider succeeded in clinching the coveted award. The other nominees for the category this year were Mobitel M Cash, ‘Sivilima’ ACL Cables and Kelani Cables. Classic Travel was amongst the top five brands nominated for the Service Brand of the year category as well. SLIM Brand Excellence Awards exceptional marketing and branding prowess of corporate entities at the ceremony which is an annual highlight of the nation’s marketing calendar.

“From inception, we’ve worked with the vision to make Classic Travel a truly distinct brand. We ensure that our brand presence is felt strongly at all touch points with travellers. Hence, our customers interact with the brand, Classic Travel at all times. Moreover, our excellent rapport with industry partners and our integrity as a travel solutions provider has made Classic Travel a forceful presence in the industry,” commented Head of Marketing at Classic Travel, Zafrana Nafees.

SLIM Brand Excellence is a celebration of brand excellence at national level and rewards the outstanding efforts of outstanding marketers. The annual event endeavors to not only encourage best practices in branding but also to raise local brands to global standards. SLIM Brand Excellence honours industry recognition of the motivation, dedication and hard work of great marketers.  The judging process for SLIM Brand Excellence honours involve an evaluation by the panel of judges followed by a presentation of the brand story. Brands are judged against four primary pillars of intent, content, process and performance.

“Our service excellence, innovative and timely products and services as well as our overall dedication to striving for excellence drives us to consistently raise the industry bar. Hence, Classic Travel has become a leading and a sought after brand in the travel industry. Winning the Gold award at the SLIM Brand Excellence is a strong testament to our brand power,” commented Chief Operating Officer, Shiham Imamudeen.

Classic Travel Ltd., incorporated in 1994, is an IATA accredited travel agent based in Sri Lanka and a member of the prestigious Expolanka Group of Companies. Classic Travel offers uncomplicated, comprehensive travel solutions with a trusted reputation for customer service excellence that has enabled to maintain market leadership. Having commenced operations in the heart of Colombo, strategically it has expanded its branch network to Hambantota, Galle, Ratnapura, and Kandy, with an off-shore office located in Bangladesh. Classic Travel is the only travel agent in Sri Lanka to be open 24 hours, 365 days of the year for any customer queries relating to flight information, purchasing of air tickets, booking of hotels or to discuss any future holiday travel itineraries.

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