YouTube signs Universal Music deal amid subscription plans


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YouTube has signed a second global, multi-year agreement with a major music label, amid plans to expand its subscription businesses.

Universal Music Group said the deal would provide its artists more flexibility and pay, and strengthen YouTube's commitment to managing music rights.

The firm represents artists including Taylor Swift and Jay-Z.

YouTube also reached a deal with Warner Music Group in May.

Bloomberg has reported that the negotiations come in advance of YouTube's launch of a new paid music service that is expected to go live in March 2018.

 

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