Singapore Airlines plans wide-ranging initiatives to 'reclaim market leadership'
Monday, 09 October 2017 - 7:51
Singapore Airlines is pursuing a three-year plan of wide-ranging initiatives aimed at helping it reclaim market leadership.
The CEO Goh Choon Pong said that this phase of the airline's "transformation" is meant to ensure it "continues to be a leader in customer service, and to claim market and financial leadership once again.
He added that the plan "encompasses initiatives to grow revenue, re-base cost structure and enhance organisational effectiveness.