Singapore Airlines plans wide-ranging initiatives to 'reclaim market leadership'


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Singapore Airlines is pursuing a three-year plan of wide-ranging initiatives aimed at helping it reclaim market leadership.

The CEO Goh Choon Pong said that this phase of the airline's "transformation" is meant to ensure it "continues to be a leader in customer service, and to claim market and financial leadership once again.

He added that the plan "encompasses initiatives to grow revenue, re-base cost structure and enhance organisational effectiveness.

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