When tradition meets the modern world


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These striking images show the very pervasive nature of globalisation, as an elegant tribeswoman in traditional dress and mud for sunscreen checks out deals on washing powder.

The woman, from the Himba tribe in Opuwo, Namibia, popped into her local grocery store to pick up a few of life's essentials.

Himba tribespeople lead a very traditional lifestyle, but are often seen using services in their local villages and cities.

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