Melbourne photographer Jack Hawkins accuses fashion giant of copying his work


A Melbourne photographer has accused a major international fashion retailer of copying one of his images in an advertising campaign.

Photographer Jack Hawkins said a photo he took more than a year ago and circulated on social media bares a striking likeness to an image used in a Calvin Klein advertisement.

The two images each showed a woman lying in a sea of various shades of blue jeans.

Mr Hawkins said the colours and framing appeared to be very similar.

"It feels crappy to have hard work and passion taken away from you and shamelessly credited to someone else," Mr Hawkins said.

He said he created the image in the style of the 1999 movie American Beauty.

He said in recent months Calvin Klein has launched an advertising campaign including a video with an extended shot that he said bore a resemblance to his earlier photograph.

"In mine and other people's opinions it's around 80 to 90 per cent likeness to my original image," Mr Hawkins told 774 ABC Melbourne.

"But it's hard to know what's happened.

"It's sort of the pose and wideness of the shot and it really does feel very close."

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