Facebook launches reaction buttons beyond 'like' to become more expressive


Like it or not, Facebook Inc's trademark "like" button is set to get more expressive.

Users will soon be able to do more than "like" posts. They will be able to love them and express sympathy, anger or sadness with animated emoticons.

The social network said on Thursday it was launching a pilot test of "reactions", with users able to select from seven emotions, including "like" and "wow".

"Dislike", however, is not one of the options.

Facebook CEO Mark Zuckerberg said in a Facebook post on Thursday that users had been requesting ways other than "like" to respond to posts, such as when someone posts about the death of a loved one or a tragic news story.

"Not every moment is a good moment, and sometimes you just want a way to express empathy," Mr Zuckerberg wrote, after saying last month the company was working on expanding the like button.

"A like might not be the best way to express yourself."

In a video accompanying a Facebook post by chief product officer Chris Cox, the six new buttons appear as animated emoticons and pop up when the "like" button is long-pressed.